HOW BICYCLE RETAILERS PROGRAM THEIR DEMISE BEFORE THEIR BUSINESS BEGINS
Just Google “Reasons to Start Your Own Business” and you’ll find a plethora of reasons, all neatly numbered. One I visited listed 50 reasons. Among them:
- More spare time
- You call the shots
- Set your own deadlines
- Sell how you want to sell
- Build a team
- Create jobs
- Get involved in the community
- Have a big office
- Work from anywhere
- Inspire others
Well, you get it. Actually, these aren’t reasons to get into business for yourself at all. These are benefits to be reaped once you’re successful. There is only one reason to get into business for yourself and you usually won’t find it in these lists. We’ll get to that.
Bicycle retailers might add a few others:
- I love bikes
- I know the technology and I know what people want to ride
- I’ve been riding my whole life and people have told me I need to get into the business
- I know plenty of bike retailers and we can do group activities
That’s right. The business consists of cycling enthusiasts who want to fill their stores with bikes, take their customers on group rides, become of part of the many bicycle advocacy coalitions, and all that.
When I came into the business nearly 10 years ago, after serving more than 30 years generally in financial accounting and management, I was astonished at the rate of failures within the retailing industry. Why? Because their mission and focus was all wrong.
There is only one reason to get into business for yourself. And, you know what it is but you think it’s impolite to say it or even think it. TO GET RICH! TO GET WEALTHY! You’re risking everything to start your business. Why?
Resetting your focus, so that every business move you take is preceded by thinking about how that move will help you to get rich, changes everything.
It’s one thing to follow the road to success. It’s another to know how to get onto the road altogether.
Prime Velo is committed to getting your business there.
-Barry Riemer, Feb 10 2017