Cash Bike


Just Google “Reasons to Start Your Own Business” and you’ll find a plethora of reasons, all neatly numbered.  One I visited listed 50 reasons.  Among them:

  1. More spare time
  2. You call the shots
  3. Set your own deadlines
  4. Sell how you want to sell
  5. Build a team
  6. Create jobs
  7. Get involved in the community
  8. Have a big office
  9. Work from anywhere
  10. Inspire others

Well, you get it.  Actually, these aren’t reasons to get into business for yourself at all.  These are benefits to be reaped once you’re successful.  There is only one reason to get into business for yourself and you usually won’t find it in these lists.  We’ll get to that.

Bicycle retailers might add a few others:

  1. I love bikes
  2. I know the technology and I know what people want to ride
  3. I’ve been riding my whole life and people have told me I need to get into the business
  4. I know plenty of bike retailers and we can do group activities

That’s right.  The business consists of cycling enthusiasts who want to fill their stores with bikes, take their customers on group rides, become of part of the many bicycle advocacy coalitions, and all that.

When I came into the business nearly 10 years ago, after serving more than 30 years generally in financial accounting and management, I was astonished at the rate of failures within the retailing industry.  Why?  Because their mission and focus was all wrong.

There is only one reason to get into business for yourself.  And, you know what it is but you think it’s impolite to say it or even think it.  TO GET RICH!  TO GET WEALTHY!  You’re risking everything to start your business.  Why?

Resetting your focus, so that every business move you take is preceded by thinking about how that move will help you to get rich, changes everything.

It’s one thing to follow the road to success.  It’s another to know how to get onto the road altogether.

Prime Velo is committed to getting your business there.

-Barry Riemer, Feb 10 2017

1 Comment

  1. Travis Perreira

    Barry – I couldn’t agree more!


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Prime Velo Consulting

Headed by a former financial director for an industry leader, Prime Velo Consulting manages all areas of operations including: Starting up the Back Office Accounting for Inventory Collections Accounts Receivable Banking and Cash Management Asset Management Establishing Cost Financial Reporting Tax Planning Business Analysis Systems Training including Quickbooks
Prime Velo Consulting
Prime Velo ConsultingThursday, April 5th, 2018 at 8:00am
🏙️ New York City to allow pedal-assist e-bikes, bans throttled bikes

"The decision also could open the door to electric sharebikes, both docked and dockless, in New York City. The city is accepting bids to operate dockless shares in limited locations, and several vendors are eager to bring electric share bikes to the city."

Prime Velo Consulting
Prime Velo ConsultingTuesday, February 13th, 2018 at 11:00am
Electric bicycles emerge as a hot trend in the U.S. 📈🚴🔌

"Established bike companies and startups are embracing #ebikes to meet demand. About 34 million ebikes were sold worldwide in 2017...most were sold in Europe and China, where the bikes already have exploded in popularity. In 2017, the U.S. market grew to 263,000 bikes, a 25% gain from the prior year.

The industry is benefiting from improved batteries as suppliers over the years developed technology for laptops, smartphones and electric cars. In 2004, lithium ion battery prices fell low enough to be used on electric bikes, spurring European sales." #electricbikes